Summer Youth: Let’s Make a Commercial (Ages 12-18)

  • Monday, July 31, 2023
  • Thursday, August 03, 2023
  • 4 sessions
  • Monday, July 31, 2023, 1:00 PM 4:00 PM (PDT)
  • Tuesday, August 01, 2023, 1:00 PM 4:00 PM (PDT)
  • Wednesday, August 02, 2023, 1:00 PM 4:00 PM (PDT)
  • Thursday, August 03, 2023, 1:00 PM 4:00 PM (PDT)
  • BARN Small Classroom, Class Code ME073123CJ2
  • 6

Registration

  • $280 + $20 Materials Fee
  • $220 + $20 Materials Fee

Register

Let’s make a mock commercial for your favorite brand of ... anything!

About this Class

What’s your favorite brand of potato chips? Cereal? How about your favorite pair of shoes? Chances are, you’ve seen a commercial or advertisement that lead you to want them. Well, now’s your chance to make a commercial for the brand or service you love the most. We’re going to make a 30-second commercial after learning the tricks and techniques the pros use to make you excited for them.

We will dissect commercials to figure out what makes a good one. Then, we will:

  • Choose a brand and find out what they’ve done in the past
  • Storyboard a new story
  • Pull together the elements needed to create a video
  • Shoot what cannot be sourced
  • Edit visual effects, special effects, audio, and video to bring it all together

Details

  • For students ages 12-18.
  • Skill Level: Beginner
  • Registration closes Monday, July 24.
  • When you register your youth, enter their name in the Youth's Name field and enter the parent/guardian email address for "registrants email." All reminders and important information will go to that email address.
  • Complete and return this minor permission form.
  • You may register your youth for an optional, supervised lunch hour from 12-1 pm for the duration of this class.
  • A materials fee of $20 is included in the price of the class and covers materials needed. See below for what students need to bring.

Project

Students will make a short project of either their own theme, or one chosen by the class.

        Materials

          Students need to bring a smartphone or tablet (iPhone/Android) and a laptop if they have one.

          Class Policies

          Instructor

          Courtney G. Jones is a 30-year veteran of the film and television industry who has long been an advocate of the kind of accessibility mobile filmmaking offers. He serves as head of development for Steve Zahn & Rick Gomez’s company, Macaroni Art Productions. He has produced and directed feature films, commercials, documentaries, and series - some of which have been shot on mobile. He brings a wealth of technical and creative know-how to the classroom. Courtney’s main goal is to show that anyone can make something amazing with the technology that's in their pocket. When he's not writing, producing, filming, editing, or teaching, he’s typically daydreaming about flying, living on a boat, or trying new recipes.

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