Like it or not, marketing is part of a modern author’s job description, and it starts long before the book comes out. This is a class for the writers who are baffled when an agent or publisher asks them to describe their “platform,” and for writers who are considering self-publishing but don’t know how to find early adopters. With lots of time for discussion and guided assignments between classes to help students create personalized marketing plans, we'll explore a variety of practical, inexpensive, and realistic ways for “pre-published” authors to gather a community of readers and influencers.
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Beth Jusino is a publishing consultant for both traditional and self-publishing authors, with almost 20 years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s the author of the award-winning The Author’s Guide to Marketing and has ghostwritten or collaborated on half a dozen additional titles. Beth is a member of the Northwest Independent Editors Guild, a regular speaker for Seattle Public Library’s #SeattleWrites workshops, and has taught at writers’ conferences across the country. Visit her online at www.bethjusino.com or on Twitter @bethjusino.