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The publishing world has changed dramatically with the eruption of the digital economy and social media networks. In today’s world, publishers and agents demand not only high-quality content but a digital presence for authors in order to publish their creation.
In this two-session Saturday class, Antonio Garcia will introduce the basic concepts of digital marketing and social media marketing to build an online presence for writers. The classes will cover the differences between a website and a blog, basic concepts of SEO (search engine optimization), social media strategy and content marketing.
Bring your laptop, smartphone and notepad and start or continue growing your digital presence to get website traffic, followers and likes and to increase your chances of grabbing the attention of publishers and agents.
Instructor: Antonio Garcia is a brand strategist and art director who started his career in advertising and marketing 15 years ago in Madrid (Spain). Since then he has worked in London (United Kingdom), Portland and now the Greater Seattle Area. He has worked for advertising agencies, start-ups, non-profit organizations, educational institutions and as a freelance consultant.